15- Buyer behavior

1) Find three people who would fit that segment and arrange to interview them. 

I interviewed a mother, a worker at a restaurant and a nurse.

2) Begin with alternative evaluation. 

The price definitely depends on the quality and the style that is purchased. The safeness of the masks is the primary segment as well as the comfort and different sizes that will be available for the customers to purchase. Colors and designs are another segment, but this is not as important as the safeness and reuse-ability of the masks. The comfort and style as well as safety measures that the mask is going along with are the main segments for the customers.

3) How/where do they buy? 

These masks should be sold in stores, pharmacy, and drug stores as well as convenience stores and online as a platform as well. These two platforms will allow for customers to be able to get their masks whenever necessary and see how the different sizes really are in person. As the masks are washable this will not be a problem to sell in stores.

4) Post-purchase evaluation. 

For customers, the design, and the comfort that they feel with this mask will be the deciders of the evaluation. These masks are made to stay safe but in a more stylish and comfortable way than the regular all size fit all masks. This will change and be more comfortable for customers, as well as the size that is chosen.

5) Report the findings. Simply summarize your interviews. 

Mother: The price of this product should be around 8 to 12 dollars based on the different type of style it is. It also needs to be of safe quality if children are using it because it needs to protect them from the virus just as well as other masks. I would say the item should be purchased and sold in stores as well as online.

Server: I think the style of this item should be professional as well as customizable and fun for others. Not only does it need to have style, but the structure needs to be built well so that it will be able to be washed. If I was purchasing this item, I would look for it online or in a store, I would also look in a drugstore or pharmacy.

Nurse: I think I would buy this for around $15. Price goes along with quality of the item and if it can be washed and changed with good designs it should be worth the money. I would definitely look online for a product like this due to the high need of it due to the pandemic, but it could also be sold in drug stores. There should be many other versions of this product made.

 6) Draw conclusions. 

This segment would be more focused on price and quality in terms of comfort for the mask. These masks will be providing more benefits that the one size fit all masks which will allow for a higher price range, but the quality of the products used to create it need to be sturdy and good quality. Due to the high need of these masks, they will be able to be bought online as well in stores for customers. The different sizes will allow for different evaluations of the masks as well as the designs and if they are liked by the consumers.