9-Testing the hypothesis

I interviewed a peer who said he would not utilize this mask to its full extent due to not being able to use it at the gym, where he spends most of his time in (public place). He said that it hard to breathe and uncomfortable in a gym setting when you are sweating and need to have the air readily available for deep breaths.

I interviewed a 25-year-old graduate student, who saw how these masks would not be the best for restaurant settings or bars. As they would not be able to be worn and correctly used due to the need to eat or drink in these setting.

I interviewed my little cousin and asked if he would like his white normal mask or a mask with colors, to see if this target market would be interested. He said he would make his mask red because that’s his favorite color. After looking at his normal mas on him, it is also big and does not cover up all the air spaces.

I interviewed a business manager about how he feels on these customizable masks. He said that it would depend on the colors and different designs in a workplace. They would have to be respectful and professional for people to also be able to wear them in a business setting.

I interviewed my aunt as well and she said that customizable face masks are not a necessity but more of a luxury for people who go out a lot and want a mask that represents them more. She said I should be careful how I market them and see if the target market will really be interested in these masks more than the normal ones.

Who: People who attend gyms, or when going out to eat (restaurants or bars) will not be able to utilize face masks. At the gym, people working out are probably not going to be able to breathe as well as they could without a mask, and in this situation, being able to breathe easily is a priority. In restaurants or bars, when people are eating or drinking, the use of face masks is not possible. So, in these types of settings the face masks cannot really be used.

What: These face masks will be different from normal face masks because they will be suitable to different sizes and customizable. They offer both the need of staying safe from the pandemic and looking and feeling good while doing this. The need to feel comfortable and sell different sizes will be beneficial to younger customers and will target this audience. This will be good for younger children’s health, while helping them be happy while wearing it.

Why: The outsiders and insiders essential needs are the same: staying safe in public places to not possibly be infected with the virus. The opportunity that I have seen just enhances the idea that is already out there. By having customizable masks that can make buyers feel more comfortable and have a better fit. This will be beneficial to the population that likes to express themselves and even for small children who might not want to wear a “boring” mask.

 

 

Inside the boundary	Outside the boundary
Who is In: Anyone who wants to stay safe while having a customized face mask and a size that truly fits them while being able to have a fun design.	Who is Not: People who do not see the need to customize their face masks, and are fine with normal sized and white masks.
What the Need Is: Having a mask this is a good fit to your specific face structure/size. While staying safe from the virus and feeling comfortable	What the Need Is Not: A mask that is only going to be used minimally where the wearer does not care how it looks. People who do not wear masks.
Why the Need Exists: Due to the pandemic, many people who have respiratory problems or kids, want to stay safe from this virus and needs this protection in public spaces.	Alternative Explanations: Some people may decide not to wear masks, but the majority of the population. Is aware that the mask does potentially stop the virus from affecting you in public places when around many people.