Thursday, June 11, 2020

12 – Figuring Out Buyer Behavior No. 1

I interviewed three people:

1. My next door neighbor: A mother of three who initially showed a big response to the customizable masks. She was interested in the different patterns and sizes for her children. She told me she has looked on google, amazon and even in stores for smaller masks but that they are scarce. She was very intrigued with the colors and how this way she will know which is for each of her children.

2. My peer who works 10 hour shifts: He was very intrigued with the  customizable masks because he said that the all size fit one, are not comfortable. He was asking questions about how these masks would be made and if there are colors that are professional for his work. He told me that he had looked for bigger more comfortable masks but that they are overly expensive.

3.My aunt who works in an office with other: She was very interested as she goes home and knows she can possibly infect her husband and daughter. She really wanted a mas that had a filter but was also comfortable and stylish(as she works for a fashion company). She is very interested in this product because I explained the safety measures and the different colors and patterns she could incorporate.

In summary: Most people are trying to online shop for these masks, so I could also start a website to sell them. This way they will be more accessible to customers and also be competitive when compared to other masks and their prices.


1 comment:

  1. Hi Sophia, I enjoyed reading your interviews. I think that they provided great insight to the potential segment for your product. I can see how many people are relying on online shopping, especially during the pandemic where they are trying to avoid going out unnecessarily. I do think that many people would enjoy having a mask that would offer them a mask that would keep them safe while being comfortable. Great job with the interviews and the conclusions you drew!

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