Existing Market.
Step 1:
I think that manufacturing our product will be the next step and then actually placing our product on the market will start generating revenue.
Step 2:
“I believe that this product could do really well with children. When parents see a product that can help kids learn, they are always up to buy it.”
“If you can partner with other brands and companies, I believe that the product will really expand and catch more consumers.”
“This seems like a great product; I think the company will become very successful to resolving the one size fit all mask issue in the population.”
Step 3:
When developing these customizable masks, we are looking to help the majority of the population by helping them stay safe while giving an incentive that is important to everyone: comfort. It is important to have your own size and customizable masks at a reasonable price.
New Market.
Step 1:
A totally different market would be the people who do not believe in the virus. They people would not be willing to buy masks because they do not think they are essential.
Step 2:
It could present a similar aspect of comfort and safety for them. They would also be able to go into stores and places with these masks. So the designs and comfort could appeal to them and help them stay safe as well.
Step 3:
Everyone I know does believe in the virus.
Step 4:
It just surprises me to see on the news and on social media platforms that their still are people who are not taking care of themselves and still not wearing masks.
Hi Sophia,
ReplyDeletei really liked the ideas your existing market interviewees had, specially expanding it to kids since its hard to get them to wear masks, having attractive prints will make the kids want to wear their masks. On the other side, trying to get your product to those who don't believe in this virus is close to impossible. Thanks for sharing!
Hi Sophia,
ReplyDeleteThanks for sharing your blog post! I think you did a great job! The radically different market that you identified would definitely not be willing to buy masks. But maybe if you market them as a fashion accessory and protection it could persuade some of them to buy it! Overall, I think you did a good job on the assignment!
Hey Sophia,
ReplyDeleteThanks for sharing your thoughts and ideas with me. I really enjoyed reading what you had to say and what ideas your customers helped come up with for you. I personally found this assignment to be super helpful by having others come up with and create ideas that I would never think to come up with. It sounds like this assignment worked similarly for you as well and that you got some great feedback.
-Morgan Mowery