1) What was the general theme or argument of the book?
The general theme of the book was hot use media with your industry. The book outlines different marketing strategies and how a website should engage customers, and make potential customers into real customers of your business.
2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
I think it connected directly to the marketing processes we are learning in this class. It focused more on the product and how to create unique ideas for a marketing base.
3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
Trying to come up with a unique strategy to market your product and a plan on how your website could make potential customers into real customers.
4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations
I felt that the 'aha' moment from this book was how many different strategies I learned for marketing my product. This book made it simple to create your own strategies to market and explained how these different approaches can help your customers become more involved. It shows the amount of potential your business can have with a correct marketing strategy.
Hi Sophia, thank you for sharing. I did not read this book, but I really enjoyed reading your main takeaways from the book. There are so many different marketing strategies that it can be overwhelming to understand it all. I think that it is important to have books like these that make it simple for you to capture the essence and be able to apply the concepts to your ideas. Great job and thank you for sharing!
ReplyDeleteHi Sophia,
ReplyDeleteMarketing can be a tricky business aspect to find success in because it is so subjective; it is difficult to know how a strategy will work prior to execution. I think marketing is a business aspect that requires thorough research to execute correctly and reading up on some of the best marketing strategies is crucial for future entrepreneurs. Thanks for sharing!
-Jackson Gore