My custom avatar is a mother in her 30's, who has children and has to work along with her husband and take care of her kids as well. She works in a public place where she has to be with other people and then go home to her family. She has two children, one girl and a boy. The mother does not feel old at all, but tries her best to keep herself and her family safe from todays pandemic. This is hard because she has to work with people day to day and come home to her children.
I have many things in common with my custom avatar but in the other direction. I am a young adult and when I go out and run errands for school or work, I have to be very careful to not come home and possibly give my parents the virus. Everyone is susceptible to this pandemic, especially smaller children and their working parents. I don't think this is a coincidence, as much at it is a safety measure and a precaution to stop the possible spread of the virus to our families. This is why my avatar would be a mother with a family, the instinct is usually to protect, and with my product of face masks, both her and her husband as well as their children can have custom face masks to be safe!
Hi Sophia,
ReplyDeleteThe animated customer avatar looks really good! I like that you spoke about your customer’s instinct to protect. Your business concept is very relevant in today’s world and I think that many mothers are looking for the best way to protect their families. I wish you had gone into a little more detail about your customer avatar—I feel like if you had given her a specific job or a hobby it would’ve felt more concrete. Otherwise, I think you had a great blog post!
Hey Sophia,
ReplyDeleteThank you for sharing your thoughts and ideas with all of us. I think you did such a great job of describing your avatar. I like that you went into a lot of detail about the gender, age, and daily activities that this specific consumer faces. This really helps us understand who you are looking to target and also helps you understand better marketing strategies. Overall, I thought you did a great job on describing your avatar and this was well done!
-Morgan Mowery